JIAHE GROUP was about to attend The 48th CIFF Shanghai, but eventually canceled the schedule due to COVID-19.
The online virtual version of The 48th CIFF came to a successful conclusion, which was a great success as it explored a new format for furniture exhibitions. The online format used WeChat’s CIFF Shanghai Hongqiao applet and was divided into four main sections: Cloud Showroom, Cloud Live Stream, Cloud Negotiation and Cloud Event.
The organizers organized new marketing activities to support exhibitors during this special time marked by the global epidemic. Many furniture dealers, including well-known brands such as Red Star Macalline, participated in live demonstrations organized by exhibitors.
This year’s show demonstrated how online exhibitions are unrestricted and always open to visitors. This included live demo sessions of 13 new collections, each of which received over 10,000 views. In addition, there were over 100,000 hits on the first day.
The show also included many collaborations between CIFF and external entities to organize special events with commercial purposes and to promote more than 20 exhibitor brands interested in working with major real estate companies.
The cooperation with foreign trade associations to promote new export agreements has greatly contributed to the enthusiasm of foreign buyers for cooperation; so far, five brands have received orders worth more than $1 million. In addition, exhibitors and visitors were provided with free start-up and matchmaking services during the four days of the show, with a total of 1,057 online requests received.
The 49th CIFF Guangzhou is scheduled to take place from March 18 to 21 and 28 to 31, 2022. At that time, JIAHE GROUP will participate in the exhibition with various new furniture products for 2022, and orders made at the show will enjoy an additional 3% discounted price. We welcome friends from all walks of life to come and discuss.